® STORY
Let's put things straight: Freeriding is NOT a fashion
People went freeriding long before that name came up (so did I and maybe you).
Media and marketing folks nowadays quickly integrate popular stuff in their strategies to appear trendy.
THE BEGINNING
Who cares of being trendy ? All of summer 2006 I was looking for something different: a leopard belt for my riding pants. I couldn't find any and ... Heaven helps those who help themselves.
The first belt nicely modeled.
THE NAME
As a reference to a song on the first album I got in 1980 (you guess that band's name). And it should definitely be in opposition to the white, heavenly and cold snow.
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THE SUCCESS
Buddy riders were begging to get one too. Cool, they liked the belt, but the leo design didn't fit everybody's personality. And you know of course, that riding is all about short-term artistic expression of personal style. I had belts made to fit the riders character and most of them chose what I guessed they would.
6 flavours of synthetic fur
THE FUTURE
Locally handcrafted with little financial but huge satisfaction benefit for now, it could end up in a low cost production somewhere in Asia or South Africa. A customised buckle with the engraved brand logo would be a nice step forward. But mass production is not what I am looking for.
Yann wearing the girafe.
ORDERS
Actually, I do a little distribution to some local skate, bike and snowboard shops. So far, it's quite en exclusive experience to get and wear a HellzBeltz®. It was not meant to be an order and ship business and it would financially not be interesting for the potential buyer. All I can say is, go and get faux fur to suit your run down standard fabric belt. Anyone able to handle a sewing machine can do it.