Illustrated Glossary of Media, Printing and Advertising Terms

German	English	Italian	French	Picture/remarks
Anzeige	advertisement	annuncio	annonce
Anzeigenpreise	advertising rates advertisement rates	tariffe pubblicitarie
1/1 Seite	full page	pagina intera	pleine page	full page, bleed full page, type area
Doppelseite 2 x 1/1 Seite Panorama	double page spread DPS	pagina doppia	double page	e.g. DPS trimmed, bleed, untrimmed
angeschnittene Anzeige	bleed advertisement	avviso al vivo	annonce à fond perdu
Doppelseite angeschnitten	double page full bleed	pagina doppia al vivo	double page à fond perdu
Doppelseite Satzspiegel	double page non-bleed	pagina doppia in gabbia	double page, format utile
Doppelseite über Bund	double page spread across gutter double page spread, gutter bleed
	double page spread, bleed
	gutter bleed			Printing and/or color that runs off the page toward the binding. Elimination of white border.
2 x 1/2 Seite Panorama	??
1. Umschlagseite Titelseite	front cover	1a di copertina I pagina di copertina prima pagina di copertina	le de couverture
2. Umschlagseite	inside front cover IFC	2a di copertina II pagina di copertina seconda pagina di copertina	2. ème de couverture
3. Umschlagseite	inside back cover	3a di copertina III pagina di copertina terza pagina di copertina	3. ème de couverture
4. Umschlagseite vierte Umschlagseite	outside back cover BC	4a di copertina IV pagina di copertina quarta pagina di copertina	4. ème de couverture
1. rechte Anzeigenseite	1st right-hand page
1/2 Seite quer	half page horizontal half page across	1/2 pagina orizzontale
1/2 Seite hoch	half page vertical half page upright	1/2 pagina verticale
1/3 Seite quer	third page horizontal third page across	1/3 pagina orizzontale
1/3 Seite hoch	third page vertical third page upright	1/3 pagina verticale
1/4 Seite hoch	quarter page vertical quarter page upright	1/4 pagina verticale
1/4 Seite hoch	quarter page portrait	1/4 pagina verticale
1/4 Seite quer	quarter page horizontal quarter page across	1/4 pagina orizzontale		or horizontal portrait shape
	quarter page strip
1/8 Seite	eighth page	1/8 pagina
1/8 Seite quer	eighth page horizontal eighth page across	1/8 pagina orizzontale
1/8 Seite hoch	eighth page vertical eighth page upright	1/8 pagina verticale
2/3 Seite hoch	two thirds page vertical??? two thirds page upright???	2/3 pagina verticale
2/3 Seite quer	two thirds page horizontal??? two thirds page across???	2/3 pagina orizzontale
Fussanzeige quer	horizontal footer??
Verbreitung (z. B. 30'000 Exemplare) Verbreitete Auflage	circulation (e.g. 30,000 copies)	diffusione
Auflage	print run			The total number of copies printed for a particular issue. Includes circulation copies, promotional copies, sample copies, show copies, complimentary copies, file copies, checking copies, etc.
Exemplare	copies
1000-Leserpreis	costs per 1000 readers	costi per 1000 lettori	coûts par 1000 lecteurs	The cost of reaching 1000 readers (total cost of advertising - e.g. in a magazine divided by no. of copies printed, multiplied by 1000)
Satzspiegel (im -) Ssp	type area (e.g. 227 x 182 mm)	spazio utile	format utile
Anschnitt Randanschnitt RA	trimmed page size trim (e.g. 280 x 210 mm) bleed size		plein papier
Anschnitt inkl. Beschnittzugabe im Anschnitt	bleed (e.g. 290 x 220 mm)
Format angeschnitten angeschnitten	bleed format bleed			Printing and/or color that runs off the outside, top, or bottom of a page. Elimination of white border.
??	trimmed page size
Beschnittzugabe Beschnitt Usage: zuzüglich 3 mm Beschnitt rechts und unten Beschnittzugabe an allen Außenkanten 3 mm, Kopfbeschnitt 4 mm	for bleed add x cm Usage: for bleed add 4 mm top, 4 mm bottom add 3 mm at all outer edges for bleed advertisements plus 3 mm trim at right and bottom	calcolare x cm Usage: devono essere calcolati 3 mm per lato per il refilo, rifilatura in testa 4 mm	ajouter x mm de rogne en plus Usage: ajouter 3 mm de rogne en plus pour les bords extérieurs, 4 mm en haut
Kopfbeschnitt	head trim	rifilatura in testa	rogne pour le bord en haut
Beschnitt enthalten	including trim
+3 mm Beschnitt auf allen Seiten	+3 mm trim on all sides (of the page)	3 mm in eccedenza per rifilo su tutti i lati
Euroskala	Euroscale (4 coulours, 4c)
4c	4c 4 coulour
Flyer	flyer
Plazierung	position placement placing		emplacement
Vorzugsplatz Sonderplazierung	special position preferred position premium position	posizione di rigore spazi pubblicitari privilegiati	emplacement de rigueur	Placement of an advertisement in a specific location within an issue. For example: opposite feature article, first page in issue, first spread in issue, center spread, etc. Some advertisers may have to pay an additional charge for a preferred position.
Raster	screen		trame	An even pattern of small dots that when printed will appear to reduce the intensity of ink, such as making black ink appear gray.
Rasterweite	screen ruling		lignage de trame	Number of raster points (dots) per unit length, i.e. either per inch or per centimetre. Measured in lines per cm (l/cm) or lines per inch (lpi). A 60 l/cm raster therefore corresponds with 152 lpi.
54er Raster	54 screen 54 l/cm	retino 54 linee		printing mode
60er Raster	60 screen 60 l/cm	retino 60 linee		(printing mode) corresponds to approx. 150 lpi
	l/cm			(screen ruling) Lines per cm
	lpi			(screen ruling) Lines per inch
Rasterpunkt	dot		point de trame
s/w schwarz und weiss	b/w black & white	b/n bianco e nero	n/b noir et blanc
Farbenreihenfolge (z. B. Schwarz, Cyan, Magenta, Gelb)	colour sequence (e.g. black, cyan, magenta, yellow)
CMYK	CMYK Cyan, Magenta, Yellow, and Key/Black		CMYK	CMYK identifies the four colors used in traditional printing presses, and stands for, respectively, cyan, magenta, yellow, and black
Farbskala	coulour scale		gamme de couleurs
Farbraum	colour spectrum
Farbwiedergabe	color rendering		reproduction des couleurs
Referenzproof	pre-press proof matchprint color key off-press proof			Proof made before printing plates are made. It is made by photomechanical or digital means in less time at lower cost than a press proof, which originates from a running press. The purpose of a pre-press proof is to give a good representation of how the final printed creative will appear.
Andruck	proof		épreuve	Any representation shown to the customer for approval before printing.
Umschlag	cover		couverture
2-spaltig	two-column
Gestaltung der Anzeige	designing the advertisement		création de l'annonce
Mengenstaffel	volume discount	sconto quantità	remise de quantité
Malstaffel Frequenz	series discount	sconto frequenza	remise de fidelité
Tausendpreis	cost per thousand	costo per mille	coûts au mille
Einhefter Beihefter	bound insert	inserto cucito	encart broché encart braché
Beilage	insert	inserto	encart	Multiple pages of advertising, either separately printed by the publication or supplied by the advertiser, ready to bind
Beilage	loose insert supplement	inserto sciolto	encart jeté encart Iibre	Multiple pages of advertising separately printed by the publication. E.g. flyers.
Beikleber	stick-on	inserto incollato	carte collée
2-seitig	2-page
beschneiden	to trim		massicoter rogner
Beschnitt im Bund	gutter trim (e.g. 2 mm -)
Beschnitt am Kopf	trim at the top (of the page)
Bund	gutter	margine di cucitura	gouttière	The portion of a page nearest the fold.
Muster	specimen
Fremdbeilage	supplement
Höchstformat	maximum format
Kleinfalzen	folding (to obtain smaller formats)
Datenträger	disks			for transmission of data
Ausgabe	publication date
Schlusstermin für Anzeigen	closing date for orders
Anzeigenauftrag	advertising order
Anzeigenbuchung	booking of space	acquisto spazi	achat d`espace
Placierungsbestätigung	placement confirmation
Insertion	insertion	inserzione
Insertionsauftrag	insertion order i.o.			A written document, signed by an authorized person, requesting advertising to be provided according to specified terms.
Insertionsjahr	insertion year

German, English, Italian and French with definitions by Tanya Harvey Ciampi

German

English

Italian

French

Picture/remarks

German, English, Italian and French with definitions
by Tanya Harvey Ciampi